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In general, public representation is a process aimed at changes in measures of public policy, regulations or practices of influential individuals, groups or institutions, but it also represents short-term actions that should lead to changes in certain attitudes. Some of the basic elements of the public representation process are problems or issues that are posed or solved, activities undertaken for this purpose and the impact that is realized. This last element is particularly important, as it is the basis of estimated effectiveness and appropriateness of initiated actions of public representation or advocacy.
When starting the process of public representation, one must choose the appropriate strategy for the execution of all the planned steps. NGO Atina, within its own public representation campaigns and advocacy, uses a variety of strategies, depending on the complexity and importance of a particular problem, and we will mention only a few: building critical mass necessary for the change, educational strategy, collaborative strategy, strategy of litigations, pilot/model programs and more.
Specific activities within the process of public representation, which are aimed at decision-makers, are related to lobbying, the law of small claims, the law of reciprocity, and the power of context.
In order to improve various processes of public representation, advocacy, and in order to reach as large number as possible, not only of the relevant institutions and civil society organizations engaged in the same or similar issues, but individuals in general, NGO Atina also produces certain materials which support such actions, in the form of flyers, notepads, notebooks and calendars. Although these materials are of advertising character, their primary function is drawing attention to a particular problem, and being a constant reminder that it is still there in front of us, and that we have to act jointly and actively in order to overcome it successfully.