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Terms of Reference Experts for public advocacy - building constituency through social media in Local Networks
Published on May 7th, 2018
Atina has, in partnership with Konrad Adenauer Stiftung and NGO Macedonian Lawyers Association, started with the implementation of the project Building Together: Community Monitoring and Advocacy which is financially supported by the European Union. The overall objective of the project is to improve the position of refugees and other migrants, especially children and women in local communities in Serbia and Macedonia. During the project KAS, Atina and MLA will develop participatory community-based mechanisms for continuous monitoring and advocacy for the implementation of effective integration and protection policies and services for migrants, especially women and children.
The expected outcomes of the projects are that: Local Monitoring and Advocacy Networks are able to monitor local policies and protection practices in regards to integration of migrants; Local policies and services for migrants (especially children and women) are improved; similar initiatives gathering CSOs and institutions are implemented in Macedonia, Serbia and the region.
The migrant and refuge crisis in Europe from 2015 became the worst humanitarian crisis since the Second World War. Since the breakout of the crisis, over 1 million migrants and refugees crossed into Europe in search of better opportunities. The main countries of origin of the migrants are: Syria, Afghanistan, and Iraq. With its central geographical position, Macedonia and Serbia played a crucial role within the Balkan Route of movement of migrants toward Western European countries.
The crisis posed a serious challenge to both countries in terms of facilitating their journey and accommodating their temporary residence. With this being the case, both countries establish temporary registration centers in August 2015 as entry points where migrants and asylum seekers had their data recorded with the possibility to stay in the country for 72 hours.
However, the situation changed dramatically in October/November 2015 when the main countries of destination (Austria, Germany and Sweden) reversed their welcoming policies for the migrants and began to negotiate with Turkey for stemming the influx of migrants through Greece and the Balkan route further on. Finally, after months of negotiations, the EU and Turkey struck a deal for stemming the flow of migrants from Turkey and in early March 2016 the Balkan Route was effectively closed which left the migrants in limbo.
The situation left several thousand of migrants in the temporary centers in Macedonia and Serbia who were left with two options: apply for asylum or head back to Greece and return to their home destination.
As was the case with other countries in the region, the Governments of Serbia and Macedonia were initially overwhelmed with the large influx of new arrivals. While Serbia and Macedonia had recently established reception and asylum systems, implementation of the asylum law has been deficient and services inadequate, even more so as these systems were designed for much smaller numbers. In an effort to better cope with the situation and prompted by international actors and national NGOs, in the autumn of 2015 both Macedonia and Serbia adopted emergency plans in case of mass influx of migrants, with the support of international actors. However, the plans focus on the immediate priority of increasing accommodation capacities and winterizing shelters and, as UN Women observed, while referring to the need of special assistance for vulnerable groups, they are weak in addressing protection and gender concerns.
Recently, there have been some promising developments at the policy levels in both countries. For instance, in Macedonia, Standard Operating Procedures (SOPs) have been developed for processing unaccompanied children (November 2015), and for other categories of vulnerable refugees and migrants, including the elderly, pregnant women, single parents (April/May 2016), while SOPs for the prevention and response to SGBV in the refugee crisis are currently under consideration. The Serbian Government adopted “National Strategy for Gender Equality for the period 2016-2020”, which includes women refugees as a vulnerable group at risk of discrimination. A new draft Law on Asylum and Temporary Protection is currently being considered, which should improve the asylum procedure.
Migrants’ protection is a complex issue involving a wide range of aspects which need to be addressed by adopting a multidisciplinary and intersectoral approach. Dominant discourse in policy debates emphasizes migration aspects, transnational collaboration and national actions, leaving out human rights and protection aspects and the most relevant actors in protection of migrants, especially the most vulnerable ones – local communities.
SCOPE OF WORK
Experts for public advocacy - building constituency through social media will be responsible for the development of a training program for building constituency through social media, conducting training and consultations until the end of implementation of the sub-granting projects, and provide reports on conducted trainings and consultations for 10 Local Networks for advocacy and monitoring in Serbia and Macedonia.
Specific responsibilities of Experts for public advocacy - building constituency through social media are to:
- Develop training program for public advocacy – building constituency through social:
Experts will be responsible for development of training program which should raise the capacity of Local network members to have social media aspect in implementation of the sub-granting projects and in monitoring activities. Training program should cover the following aspects: importance and role of social media in public advocacy, how public advocacy can build constituency, tools of social media, target groups in online space, demography of social media, analytics and following of results of the campaign in social media. One of the main goals is to develop online campaign for sub-granting projects which advocate changes according to the results of monitoring reports. The training program should be developed based on previous training programs of the project “Building Together”.
- Conduct 2-day training and consultations on public advocacy – building constituency through social media:
Experts will be responsible for conducting two-day training for members of 10 Local Networks in Serbia and Macedonia. Training should raise capacities of members of the Local Network for managing social media campaigns in activities of sub-granting projects and in general. Campaigns should be linked to Monitoring reports. This training and consultations on public advocacy should build capacities of Local Networks to build and maintain constituency relations through social media.
- 3. Conducting consultations with members of Local Networks.
After the training, Experts should provide consultations until the end of the project implementation, in order to reach social media impact in the target community.
- Provide a report on conducted training and consultations on public advocacy – building constituency through social media:
Experts should provide report on conducted training and consultations which should provide evaluation results, recommendations for future activities of raising capacities of the Local Network, and impact of the consultations and training.
OBLIGATIONS AND RESPONSIBILITIES OF THE CONSULTANT(S):
- To develop training program on public advocacy – building constituency through social media in Local Networks
- To conduct 2-day training on public advocacy – building constituency through social media in Local Networks
- To conduct consultations on public advocacy – building constituency through social media in Local Networks
- To provide report on conducted training and consultations on public advocacy – building constituency through social media in Local Networks
The assignment should take place from 30th April to 31st December 2018
23 – 29 May
Develop training program for public advocacy – building constituency through social media in Local Networks
30 May – 11 June
Conduct training on public advocacy – building constituency through social media in Local Networks
12 June – 31 December
Conduct consultations on public advocacy – building constituency through social media in Local Networks
12 June – 31 December
Provide report on conducted training and consultations on public advocacy – building constituency through social media in Local Networks
Interested consultant/team should develop and submit the bidding proposal in English language to respond to above mentioned specific tasks no later than 21st May 2018. The bidding proposal should include:
1. CV of experts involved emphasizing relevant experience, description of previous similar work, including at least references from previous clients;
2. A clear description of the approach and the assessment methodology, as well as brief description of training program;
3. A detailed Budget Proposal;
4. Writing samples of previous training methodologies and/or programs.
The selection process will be based on the following evaluation criteria:
1. Brief presentation of the experts and the experience in similar activities: description of previous work, samples of previous methodologies done;
2. Proposed methodology and approach
3. Relevance of biography (area of interest, years of experience)
4. Financial proposal
The consultant/team will work closely with the Project Co-manager and Project Assistant from Atina. It is the responsibility of the experts to ensure timely and quality reporting for each phase and deliverable in the assignment. Reports should be sent via email to firstname.lastname@example.org
DEADLINE FOR SUBMISSION OF BID
All bids must be submitted no later than 21st May 2018, 5PM, in electronic version, to the email email@example.com. A selection will be made no later than 22nd May 2018 and the selected consultant will be contracted no later than 23rd May, 2018.
Only short listed consultants/teams will be contacted.